Marketing strategies are continuously changing, and you have to find the method that suits your business best. No one can doubt the influencers’ impact on marketing. It’s like recommending a brand to thousands or millions of friends that trust the influencer and are ready to purchase anything they recommend. Influencer marketing can also increase customer loyalty.
However, some people still have doubts about influencer marketing. This article shows you how influencer marketing can help your business grow better and faster. Keep reading to find out more.
The Advantages of Influencer Marketing
How can influencer marketing benefit your business? Well, in the list below, we listed a few important aspects.
- When an influencer in your niche recommends your services or products to their followers, not only will your sales increase, you will also gain many new followers interested in your brand.
- You might have the best products ever but compared to your rivals; your sales are not so good. That’s because they’re asking an influencer to recommend their products to their audience. So having the best services or products won’t bring you lots of sales, but influencers will. You should know that 40% of people purchase something after being introduced by an influencer.
- Influencer marketing helps you to build your target audience. For example, if you sell swimsuits, you have to find a swimmer influencer who has a large audience of swimmers. That way, lots of people relating to the line of your work will become your audience. But if you ask a beauty blogger to recommend your swimsuits, the results might not be so good.
- Influencers increase conversions and improve your SEO. When many visitors view your website after being introduced by an influencer, you will have a better chance of rising to the first pages of Google. A higher ranking on Google will result in higher traffic levels, sales, and conversions. You can also provide a discount code, especially for influencers’ followers, to entice them to move forward in the sales funnel.
You may wonder how to get more followers on Instagram? How can I find influencers in my niche? Fortunately, many online services can connect you with the right influencers who align with your target audience and business.
Ainfluencer is our top suggestion for you that can connect you with the most credible influencers and brand ambassadors in your niche immediately and for no cost. Open an account on Ainfluencer now and find thousands of verified influencers that can help promote your products and grow your business.
What Are the Next Steps?
Now that you have built your target audience and have many followers, it’s time to get innovative and find ways to keep them engaged. You might think, now I have lots of followers, I can make lots of sales yay! Let me tell you, that’s not the way to do this.
Gaining followers is only your first step, and having followers doesn’t necessarily mean they will purchase from you. Therefore, continue reading to learn how to keep and convert your followers.
Run Contests
Running contests is one of the best ways to engage your audience with your business and even attract more followers. For example, you can tell your followers that the funniest, or loveliest comments under your last post, will get a 100% discount on a product of their choice. Or you can tell them that the person who has liked all of your posts will get a present from you.
Another way is to ask them to tag their friends in one of your posts to receive a surprise gift from you. Doing this, the engagement of your followers will rise, and not only will you gain lots of likes and comments (which might cause your posts to go on explore), you will attract more followers based on the tags and shares.
However, many people will do these things, and you can’t choose whoever you want. You can use an Instagram giveaway picker to consider all your conditions and select one of your followers at random.
Schedule Instagram Posts
Knowing how to schedule Instagram posts is one of the most effective ways of growing your business. There is a time difference in different countries, and your followers’ most active times differ from person to person. So what’s the best time for your activity?
You can use the Instagram insight button on your Instagram business account profile to see your followers’ most active times. Or you can use an Instagram growth service to do all of this for you.
AiGrow is a platform that finds your followers’ most active times and schedules your Instagram posts, stories, and IGTVs automatically to increase your engagement rate. It also helps you create giveaways and contests and lots of other helpful features.
With the foot in the door technique, you can persuade your followers to do the tasks you want. How? This technique works based on persuasion that marketers often use. But how can you use this to increase your sales? First, you have to ask your audience for a small favor, such as leaving their email addresses.
It should be something simple that all your followers are willing to do. Second, you’re going to immediately ask them for the bigger and the main favor, such as purchasing a product. This psychological technique says that people will comply with a larger favor if they agree to a smaller one.
Conclusion
Nowadays, anyone who has an eCommerce store tends to invest in an influencer to get more followers and sales as it is the most efficient way to do these. However, gaining followers is only the first step in maintaining a successful online store. Your next step should be to retain your existing followers.
We explained how influencer marketing could help your business grow and how you can find the right influencer. Additionally, we taught you how to increase engagement and keep your followers by running contests, giving presents, scheduling Instagram posts, and the foot in the door technique. I hope you find these strategies helpful.