If you search for almost anything on Google, you will notice that the video results have increased. As users lean on visual guides, video content sells like hot cake. No wonder YouTubers are now making it to the top of the who’s who lists – they are minting money from this platform.
And guess what? Anybody can make it on YouTube. All you need are a few tips to help you promote your channel and get more views. And we have the tips lined up for you.
Differentiate Yourself
If you have an idea of what to do on YouTube, start by looking into who else has implemented such an idea. Is there competition? If so, what can you do about it? The goal is to create content that sells – and that nobody else has to offer. So, find what is in the market, how people feel about it, and which gaps you can fill.
Then center your brand around this. Why does this work? – because it creates a niche for you. People can start recommending your videos with statements like, “if you don’t like videos with ABC, how about you try this channel?” And anyone who does not like ABC will know that you are an alternative.
Rack Up Your Views
You probably already know that YouTube uses an algorithm to recommend content to its users. But did you know that you can tweak it to your advantage? All you need to do is to buy high-quality YouTube views. Anyone who comes across your video will look at the views and think that the content must be good. And they will click on it.
Now, here is where it gets tricky. It’s easy to buy views to show that your content has 1 million viewers. But can you justify that view rate? The easiest way to do so is by creating valuable content that people want to watch.
That way, even when someone clicks out of curiosity, they play the whole video to see what it entails. And this matters because YouTube pays attention to the watch time, which indicates just how good a recommendation the video would be.
Create a Series
Have you ever landed on a YouTube channel whose flow was so good that you kept watching one video after the other? Unknowingly, you increased that channel’s views, algorithm standing, and watch time. And these are the statistics that push some channels to higher levels because their owners have mastered the ins and outs of this platform. It’s much easier than you think, and we will explain it using an example. Suppose you deal with skincare items.
You can create different playlists for different skincare concerns. For instance, series 1 can cater to products for normal skin. Series 2 can cater to oily skin, series 3 can deal with dry skin, while series 4 can deal with combination skin.
That way, when someone clicks on a series, they will have access to content curated for a particular skin type. And if they resonate with the content, they can watch all of it and even share it with others.
Invite Subscriptions
Getting people to subscribe to your channel is not easy. You probably even follow and watch content creators yet have not subscribed to their channel. And who can blame you? Thanks to the number of choices in content, users can be picky about who they follow. But that does not mean that you can’t score subscribers.
Find the right time in your videos to ask people to subscribe to your content. It can be a witty sentence in the middle of the clip. Or you could start your video with a request. Or finish it with a reminder. The point is to keep it simple and not seem too pushy about it.
Eventually, your viewers will watch enough of your videos, and the subscribe message will be ringing in their ears. And they will heed your call. Does a subscription matter? Sure! Subscribers get notifications when you put up any new content. And that increases their chances of viewing it.
Collaborate
Have you thought about interacting with other content creators on YouTube? It works wonders by helping you tap into another segment of your target audience. For example, if your brand deals with interior décor, you can collaborate with someone in the same industry.
Your video can go up in both channels, allowing both of you to gain visibility and more views. And if you both bring in different types of expertise, you will have luck attracting content creators who wish to collaborate in your project with you. Don’t hold back on working with other people – it might be the way to get the word out there.
Invest in SEO
Did you know that search terms are a big deal on YouTube? Some people have managed to change their algorithm standing based on this alone. The goal is to find the most searched keywords with the lowest competition. And that takes a bit of learning to get it right. But with the different software in the market, you don’t need to do the heavy lifting yourself.
Just leave the machine to it and use these terms to make your video more visible. We should add those deceiving people by using trending keywords does not work. You can’t use the keyword best milkshake for weight loss only to post a video about making an omelet. It annoys people, and that won’t help you build a sustainable channel.
Blog About Your Videos
Are you making the most out of the blog section under your video? Some people want to know what a video is about before watching it. And while you should not give away your hook, line, and sinker, you can give your viewers an idea of what to expect. Use this section to generate curiosity so that people have no choice but to click on the video.
And do not forget to add timestamps. Some people don’t have the patience to watch the whole video and want to jump straight to the answer. Make it easy for them to do so – it still counts as watch time.