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customer relationship management

Why Is Customer Relationship Management Important in a Market Orientation

May 13, 2024March 18, 2023 by Antonia Zivcic
Customer relationship management

In today’s highly competitive business landscape, having a market-oriented approach is critical to staying relevant and profitable. At the core of this approach is customer relationship management (CRM), which is …

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Categories Marketing Tags crm, customer relationship management, market orientation

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