What are the reasons why adding video content to your website will improve it? A lot of people are now interested in optimizing their search results. Every SEO expert will tell you that adding high-quality video content is crucial to building a popular website, and here we will explain to you in detail why you should do that and what works the best.
Video content is a great tool when it comes to building your website. While integrating a good web hosting and ensuring security are also important, you still need some way to engage more customers. It is also something that many people do not use or use improperly. However, there are so many reasons why video content is a must on your site, so we will explain them in detail and why they are important.
It grabs attention
Video content is extremely popular regardless of the niche you are in. People like videos, and they want to see them. Video content makes it easy for people to find what they want. This is as good for SEO as it is for people who visit your website. In that way, it serves both purposes well.
The most important reason why you should use video content is that it helps to humanize your brand. Having a face behind the company can make a world of difference in terms of customer relations. It also makes you more approachable, which is always a good thing.
It makes everything more interesting and personal
Video content offers a great way to show off your work. If someone is interested in your product or service, then seeing it in action can help them make a decision on whether to purchase it or not. This can be especially effective when it’s done specifically for that purpose.
Using video content is also an excellent way to increase the amount of time people spend on your website. That can have a direct effect on SEO and can help you to grab the attention of more people. It’s also a great tool for capturing email addresses from potential customers, which can also have an effect on SEO.
Using video content is a great way to build trust with your audience. This is especially helpful if you are just starting out and need to build up your reputation quickly. Keep in mind that using video is especially important for businesses in the service industries, such as plumbing and electricians, because they do not get to interact with their clients directly.
Video Content: What Works And What Doesn’t?
There are several different kinds of video content that you can use on your site. You should try to incorporate at least one of these into your website and experiment with others as well.
The first type of video content you can use on your site is called an explainer video. These videos are short and concise, with a professional voice-over explaining how something works or how it will benefit the viewer/client. They are typically 30 seconds long or less. If you are able to, try to use animation or graphics to go along with the voice-over to add some visual interest and improve retention rates.
Another type of video content you can use is testimonials and case studies. These videos are similar to the explainer videos because they are short, easy to understand, and have a professional voice-over covering each case study or testimonial.
In addition to using this type of video content, you should test out ways to get people to submit their own testimonials and case studies for your website so that you can post those as well.
As of late 2015, mobile traffic has surpassed desktop traffic on the internet. You should keep this in mind when creating video content for your website. People are watching these videos on their phones and tablets, so you need to make sure that they are easily viewable on those devices as well as the desktop versions of YouTube and other similar sites.
Lastly, you should use video content in social media posts related to your business or niche as well as on sites like Youtube, Vimeo, etc.., and try to find what video format works best for you. You might want to use short videos that show off your product or service and include a link back to your site where viewers can learn more information about it.
This is a great way to get more traffic from social media sites and increase awareness about your business online.
You can outsource it
You don’t have to worry about spending hours creating these videos either because there are plenty of different services out there that can create them for you in just a few hours. Usually, these services only cost a few hundred dollars per video, which isn’t bad considering how much time you can save not having to create all of these videos yourself from scratch.