With videos overtaking many other types of content in terms of popularity, it’s no surprise that good videographers are often in high demand. Suppose you have the skills and the know-how to produce amazing videos for individuals or businesses. In that case, there are plenty of reasons to consider starting your own videography business or working as a freelance videographer.
Freelancing or starting your own company gives you more freedom than working for an employer, not only when it comes to how much you charge but also when, where, and how you want to work. However, before you set up and start making videos, there are some key things to consider.
Make Sure You Are Insured
First things first: are you insured as a videographer? If you need insurance, then head to The Hartford to get a quote for video production insurance as a matter of priority. Ideally, you will want a video production insurance package that protects you in the event of any legal issues, such as claims against you for any reason, but it should also protect your equipment.
Videography equipment does not come cheap, and as a freelancer, you’re going to be seriously out of pocket if anything were to happen to your camera. You didn’t have the insurance there to cover the cost of repairing or replacing it.
Choose Your Genre
As a videographer, there are many different types of videos that you could make for customers or clients. For example, some videographers focus mainly on weddings – it’s no surprise that most people want a video to remember the big day by when they get married. As a result, many couples are willing to pay for a professional wedding video.
On the other hand, you might prefer the idea of getting into the commercial side of things. Businesses often look for videographers to create video ads, promotional videos, product videos, and more. However, that being said, social media and self-created videos are booming these days, which has reduced the demand for videographers in business.
Advertise Your Services
Finally, consider how you will advertise your services and find customers and clients. At the very least, you will need to build a website where you can put more information about yourself and what you do, along with some examples of your work and a contact form.
Social media is also worth getting into; engaging with followers on sites like Facebook, Twitter, and Instagram can help boost awareness and build relationships with potential future clients.
Instagram is an excellent social network to use as a videographer as it’s very visual and allows you to share snippets of your best work with a link to find out more both on Stories and in general posts.
With video now at the top of the popularity list for content, setting up a business as a videographer could be a very profitable venture. However, it’s important to figure out some basics to help you get your new career off to the best start before you get started.