Top 5 Instagram Analytics Tools to Grow Your Presence

For the longest time ever, getting Instagram to work with third-party monitoring and marketing tools was quite a chore. Thankfully, that is no longer the case. Nowadays, businesses and individuals have a plethora of options to choose from when it comes to metrics trackers and analytics tools.

Finding the right tools might prove to be challenging, even with the abundance of options on the market. With changes, that are frequently made, to Instagram’s API, there could be difficulties and hindrances to the functionality of analytics tools. That is only one of the reasons why you need to pay special attention to the tools you end up using.

The last thing you want is to constantly be contacting customer support about errors, or hopping from one tool to the next, never being satisfied with your choice.

1. Iconosquare

Iconsquare homepage

Let’s begin our list with an analytics tool that targets mainly agencies and brands that have multiple accounts. One of the main selling points of Iconosquare is its highly competitive growth and hashtag tracker.

Besides being a fully-featured analytics platform, Iconsquare can also boast that it offers a free Instagram audit. What this does is make sure that your profile is not only informative but also in line with the platform’s guidelines. With this option, you can assess up to 30 most recent posts or your general setting as well.

2. Phlanx


Sometimes, there is greatness in simplicity and Phlanx can be a testament to that. It is a pretty straightforward tool, compared to the more in-depth analyzers that you can find out there.
The tool features a convenient engagement calculator, that analyzes the engagement rate of the desired Instagram account.

This information can be vital for improving engagement and reaching out to a bigger audience. Even though Phlanx markets itself towards influencers, there is nothing stopping its usage on personal accounts or even business ones.

3. Union Metrics

Union Metrics homepage

Union Metrics is a feature-rich marketing analysis platform, that doesn’t just focus on Instagram, but can be used on a variety of social media platforms. It gives brands the ability to track their owned media, as well as industry and online trends. It can be seen as something similar to a great social media agency Jeddah.

Besides the usual set of features you would expect from a high-profile social analytics tool, Union Metric offers an Instagram Checkup tool as well. This feature, which is free, can provide a very detailed report about your account. You will have a clear overview of your top hashtags, engagement, and even an analysis of your core audience.

4. Bitly

Bitly homepage

Bitly is quite a different type of analytics tool that has found quite a user base among top Instagram creators. Bitly is specialized in tracking one aspect of your Instagram profile, the links that you can put in your bio. If you aren’t already using bio links, you should heavily consider them as they can grow any type of business.

Even if you are not selling anything, this link tool can be a huge help for redirecting people to your website and helping it grow.

You can also easily track these links and make a based decision that will affect your social campaigns. Besides tracking, and allowing you to easily put and customize bio links, this handy helper allows you to track links on your paid campaigns as well.

5. TapInfluence

TapInfluence homepage

While some of the general-purpose analytics tools market themselves towards influencers and businesses who work with them, this tool is specific in its nature. TapInfluence can help businesses and brands find their perfect influencer for their online campaigns by analyzing a database containing more than 50,000 influencers.

The search results can be filtered by categories of industry, or even selecting a specific tag that interests you.

After you have narrowed down the choice to a couple of decent picks, the platform will provide you with a business snapshot. Here, you will be able to see the engagement costs and rates of the selected influencers. All of this will aid you in making an informed decision as to who will represent your brand on Instagram.


No matter the type of Instagram user you are, there is a benefit to using the analytics tools mentioned above. From helping you grow and expand your online presence, to providing detailed business crucial information, these tools have it all. Your only job is to figure out what type of a user are you and act accordingly.

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