No matter what industry you’re in, you’re putting a lot of time and effort into marketing to attract the audience’s attention. Given how many ways to implement marketing campaigns are available on the market, the competition is tough and challenging. Because of this, it is necessary to perform specific analyzes and assessments to see what the competition is up to.
It is now possible to do this more efficiently, using intelligent tools to spy on your competitors. As part of spying, you need to consider many factors such as their market rank, their social media impact, and the platform they use. Today we’ll talk about several tools for performing competitive analysis.
1. Sprout Social
A tool called Sprout Social offers you the ability to understand the impact of your competition on social media from different angles. If you want to find out what your competitors are publishing, it is possible in just a few steps.
With the availability of many tools, you can perform analysis and comparison on LinkedIn, Facebook, Instagram, and Twitter. You can see all the analytics data through interactive charts to give you a better insight into what your audience wants.
2. Social Blade
If you want to have real-time insight into your competitors’ statistics, including followers or transfers, a tool called Social Blade is the ideal solution for you. The best way to use this tool is to implement it on multiple social platforms where your competition achieves the most potent effect on the audience.
You can follow the movements of your competition on Twitter, Instagram, or YouTube. One of the most exciting features is the daily updating of followers and recording the number of followers live.
After the tools that allow you to track social media impact, one of the essential tools you may need to analyze competitors and improve SEO is Ahrefs. Using the features of this tool, you can estimate the traffic your competitors are generating based on keywords.
The information obtained gives you an insight into which products or words can best match your brand. This tool gives you insight into the best sites, IP addresses, and external links relevant to your competition.
A tool that allows you to deeply explore the content published by your competitor and the origin of the traffic is Similarweb. With this tool, you can see how many potential customers access a competitor’s page from social platforms through searches, referrals, ads, or other means.
Similarweb gives you insight into the global ranking of pages or marketing content visitors are looking for or other relevant sites. It is available in a free trial version that offers limited data, and if you are interested in the premium option, it is enough to contact the company.
Gradually, after looking at SEO, social platforms, and the competition’s content, we come to the part related to email. Owletter is a tool that has advanced analytics that very quickly detects any changes in the frequency of email competition and tracks trends with which you can optimize your emails.
With the help of Owletter, the entire focus can be on the marketing strategy that the competitor is leading via email. You can track how often emails are sent, target specific keywords, and follow the reputation of their spam.
This is a top-rated tool, recognizable by its ease of use, that can help you enter URLs, Google AdSense, or Google Analytics codes or IP addresses to find out the resources that belong to these owners.
After entering a specific domain with the SpyOnWeb tool, you will have access to the results for all different IP addresses and domains that have the same IP addresses. Another of the many advantages of this tool is that it is entirely free and easy to use.
Each of the presented tools can help you analyze your competitors, but there are certain things that you must pay attention to after you start the process. You need to analyze the competition and focus on those who are most similar to you.
The next necessary step would be to consider how often competitors post their content, promotional posts and which keywords or hashtags they use. And then, the last step would be to turn all the data into action and play the final stages in improving your marketing strategy.
If you decide to spy on the competition, implement a detailed plan from start to finish using some of the listed tools that will make the process even easier.